Job Title: Demand Generation Manager @ Tilt
Team: Marketing

Tilt (check us out here) is looking for a Demand Generation Manager to join our team and help us scale our business by growing our brand through content creation. This position is a full-time role reporting to the VP of Marketing. We want you to be successful here at Tilt! Below is a description of your role and responsibilities, including the things you will be held accountable for and the virtues, behaviors and competencies that are expected for this role. 

Job Description: Roles & Responsibilities

• You will develop and manage a rich content calendar that supports our demand generation goals, including blog posts, whitepapers, ebooks, case studies, infographics, and website copy.
• You will conduct keyword research and apply SEO best practices to all written content to increase organic visibility and traffic.
• You will collaborate with internal subject matter experts (SMEs) and external partners to produce insightful and authoritative content.
• You will conduct video interviews with subject matter experts that will serve as the basis for our content.
• You will write compelling copy for blogs, landing pages, social media, and digital ads that drive action and conversions.
• You will ensure all content is consistent with our brand voice, style, and tone.
• You will design, build, and execute strategic email marketing campaigns, including newsletters, promotional emails, and automated nurture sequences.
• You will segment our email lists based on behaviors, interests, and lifecycle stages to ensure content is highly relevant and personalized.
• You will A/B test email elements like subject lines, CTAs, and copy to continuously improve open rates, click-through rates, and conversions.
• You will monitor and maintain email list health and campaign performance, reporting on key metrics and providing actionable insights.
• You will edit raw footage from webinars, interviews, and product demos into polished, engaging video assets for our website, YouTube, and social media channels.
• You will create dynamic short-form videos (e.g., for LinkedIn, Instagram Reels, TikTok) from existing long-form content or new concepts.
• You will add motion graphics, text overlays, background music, and closed captions to enhance viewer experience and engagement.
• You will organize and manage our library of video assets.
• You will collaborate cross functionally, ensuring alignment of messaging and goals across the company  
• You will assist in various marketing projects to support the team 

You’re a great fit if: 

• You have successful experience in a demand generation, content marketing, or digital marketing role, preferably in a B2B/SaaS environment.
• You have an exceptional portfolio of written content (blog posts, guides, case studies, etc.) that demonstrates outstanding writing, storytelling, and editing skills.
• You have proven experience developing and managing email marketing campaigns and nurture flows using a marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• You are proficient with video editing software.
• You have a solid understanding of SEO principles and how to apply them to content creation.
• You have an analytical mindset with experience using tools like Google Analytics to track content performance and make data-driven decisions.
• You have excellent project management skills and the ability to handle multiple projects and deadlines simultaneously.
• You have high levels of empathy and can connect deeply with Tilt’s mission
• You are considered by others to be a self-starter and able to work without a lot of direction  
• You are a comfortable using multiple systems at once, and have the ability to learn software quickly
• You are comfortable working in ambiguous environments and know that we need your help to figure things out 
• You have experience working with a startup and/or with a B2B SaaS business

Virtues/Competencies:

• Health & Family First
• You balance work and personal life effectively
• You get things done at a pace consistent with the business needs
• You show up and are reliable

Autonomy + Team. Always

• You are highly organized and can manage multiple priorities and deadlines at once
• You are focused on scale and building - you understand that pace is equally as important as quality 
• You adopt a GYSD mentality and recognize that we strive for excellence as an organization, your part in that matters- a lot!

Be Curious

• When you don’t know, you ask for help
• You take the time to really get to know the nuances of Tilt
• You explore ways we scale responsibly and secure the market leader position

Love Our Customers

• You show empathy and compassion; you strive to meet people where they are to offer maximum support
• In this role our customers are everything and our brand and messaging should reflect our love and compassion for them.

Fearlessly Flexible

• You go with the flow and deal with (lots) of ambiguity
• You’re not afraid to work without clear direction

Total Compensation 

The projected annual salary range is $87,000-$103,000 USD plus stock options (ISOs), because we believe everyone should have some stake in our business. We are people-first and this ain’t some PR jazz, we truly give a damn about our peeps! 

Additional benefits include

Comprehensive medical, dental, and vision benefits paid at 100% for all employees and 50% for dependents. 

401k + match (100% match on the first 3%, 50% match on the next 2%) 

$100 monthly to spend on “What Matters Most”

Responsible Time Off - take what you need, when you need it! 

More about Tilt

Tilt’s mission is big: make leave not suck. We are building a product that makes it easy for people to switch between work and life. If you join us, you’ll be part of a fearless band of humans helping employers balance empathy with economics. We’re changing the status quo and it’s hard. You should know that now. You should also know that joining Tilt means the opportunity to be a change-maker. We’re thinkers, doers, revolutionaries, dreamers, get shit done-ers, and bold enough to tackle a really complex space. 

Remote Work & Flexibility 

We are a fully remote company. We are committed to being fearlessly flexible and ensuring that all employees are set up and have the autonomy to do their best work, as well as have the balance to care for their health, family and life outside of work.  Overall, we trust our team and are focused  on outcomes not outputs. 

Equal Opportunity Employer  

We celebrate and support our differences. We believe in the power of equality which is why we are an equal opportunity employer. Employment at Tilt is based solely on a person’s merit and qualifications related to their professional competence. Tilt does not discriminate against any employee or applicant because of race, color, creed, religion, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law. We comply with all applicable national, state, and local laws pertaining to nondiscrimination and equal opportunity.

You must be authorized to work in the US. 

So what do you say? Do you want to join our team?